Effest Shoes
- Year2025
- ClientEffest GmbH
- CategoryCommercial
- LocationHamburg, Germany
A dynamic product commercial for Effest Shoes, a Hamburg-based footwear brand. Created in response to the client’s brief for a fresh and unconventional product ad, the video combines creative camera work with practical in-camera effects.
After analysing the creative direction, I focused on how to achieve the more complex scenes practically, planning and preparing specific setups before the shoot. I handled the entire production myself, from cinematography to editing, color grading and sound design, bringing the concept to life entirely through real footage — no CGI or AI-generated imagery.